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Served Over 350 Rooftops.
$100M+ in Dealership Profits

High-impact Staffed Events and Hard-Hitting Sales Training designed to energize your showroom, close more deals, and deliver record results fast

Services

SERVICES

Turn Your Sleepy Sales Departments, Into Profit Machines

Sales Training

Elite, real-world sales coaching that transforms your team into disciplined closers who book appointments, control customers, and increase gross immediately.

Staffed Events

High-performance 10-day dealership events designed to flood your showroom, maximize trades, and deliver record-breaking profits with zero hassle.

Our Mission

To elevate every dealership we touch by delivering unmatched results, elite professionalism, and a standard of excellence that never slips.

We’re Good with Numbers

140

Years of Experience

14

Years in Business

355

Rooftops Served

8

Years with 100%
Re-Book Rate

About

ABOUT

Our Experts Are the Finest

With nearly two decades in the automotive industry, I’ve dedicated my career to helping dealerships across North America break records, build stronger sales teams, and create processes that actually drive profit. After working with over 350 franchise stores throughout Canada and the United States, I’ve learned exactly what it takes to win in today’s market — structure, urgency, motivation, and the ability to control the sale from the first point of contact.

At The Auto Liquidators, I bring that experience directly to your showroom, transforming teams, tightening processes, and turning opportunities into results.

 

 

Our Experts Are the Finest

 

At The Auto Liquidators, we don’t hire “warm bodies.” We bring in elite, battle-tested sales professionals who understand dealership operations, customer behavior, and high-pressure environments.

Our team is built on:

 

  • Real-world sales experience — not theory

  • Proven closing techniques — used in hundreds of stores

  • Relentless motivation and discipline

  • A results-first mindset that shows in every conversation, every customer, every day

 

When our experts step into your store, they don’t just fill seats — they elevate your entire department.

Testimonials

TESTIMONIALS

Ben and I have done business with each other for the last eight years.

His team has represented my dealerships in the Edmonton market, Calgary market, as well as the Medicine Hat market.

They have shown the ability to work in different markets, with different brands, yet maintain the level of professionalism and consistent performance that I’ve grown to expect.

On top of that, every issue or possible miscommunication is always resolved in a reasonable fashion, which maintains the relationship as strongly as it maintains the business performance.

I wouldn’t hesitate for one second to put my name and recommendation behind Ben and his company. Cheers to many more successful years of working together.

Chris Tonkin
Straightline Motor Group

Contact

CONTACT

Let’s Work Together

1333 8 St SW #333, Calgary, AB T2R 1M6

BVICKERMAN@HOTMAIL.COM

Tel: (403) 872 - 8725

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